Work experience

Freelancer
August 2020 - February 2023
Google UX Design Certificate, Coursera, 2023

​

KNOTKNOT brand event operation main poster and offline material extension. (Luoluo Carp Streamer Poster, Qixi Festival Poster, Mother’s Day Poster, Lunch Poster, Cake Album, etc.) KNOTKNOT Luoluo Brand mini program icon design and banner illustration design, etc.
BAOBAO brand event operation main poster and offline material extension. (French Fries Day, Frozen Kids Poster, Delivery Relief Card, etc.)

​

Shenzhen Pinzan Design Co., Ltd.
August 2018 - August 2020 Shenzhen

​

Carry out brand market research and competitive product analysis based on the brief provided by customers, find opportunities and innovation points, and tap the core value of users for products, so as to carry out strategic layout of packaging design and improve packaging creative design in different directions. And later proofing material quality control and product acceptance.

​

Participated in the company's core projects and served Yili Group (Mianyitian White Milk, QQ Star Children's Yogurt in Bags), Fonterra (Anjia Room Temperature Yogurt), Dongpeng Group (Orange Lemon Tea, Dongpeng Special Drink RNG Carton), Packaging design for brands such as Hongbaolai (Old Soda), Opalan, and Huipeptide.

​

Leading design: 1. Oil mandarin lemon tea: preliminary market analysis to extract brief key words - weak functional feminine lemon tea drink, creative conception and execution design, and later visual extension, and the spokesperson will go online after the final product launch. 2. Anjia room temperature yoghurt: preliminary market analysis extracts brief key words-market share of imported yoghurt, creative conception and execution design, and final proposal design. 3. QQ Star children's yogurt in bags: executive design, final proposal design and later proofing.

​

Edelman International Public Relations (China) Co., Ltd.

Guangzhou Branch
September 2017 - December 2017

​

Interns (while in school) Design and beautify PPT proposals, participate in the presentation effect design of promotional projects (Mars, AstraZeneca, Shuijingfang, Danone Group, Vipshop, Volvo, Yida, etc.) Wanglaoji, Lemonlai , Vitasoy's main KV design and event roll-up design.